37 years ago, the 29-year-old Japanese young man Tsuda Shinoda, relying on the stray cat he adopted, not only created hundreds of billions of economic benefits in two years, but also its derivatives are still selling well today.
Between 1980 and 1982, Tsuda Jeong was born about 2 or 3 months old, and was named "Rampage Cat" (なああ), a photo taken with a real-life set, which made all Japanese cute as soon as it was launched.
Raozao, who debuted in 1980, has created economic benefits of over 100 billion yuan.
The full name of "Rampage Cat" is "All Japanese Rapun Cat Combination", and the promotional slogan is "At abbreviation" and is referred to as "At abbreviation Cat". The slogan is translated into Chinese: "Don't look down on others", and it is more blunt, "Don't look down on others with a dog's eyes."
In the 1980s, the cats had not yet captured the entire earth, and they were not as full of books, advertising pictures and images related to cats as they are now. At that time, the use of ready-made cartoon characters to design and produce peripheral products was regarded as the king of cultural toy manufacturers. No one thought that real cats would be so cute when they put on their clothes. At that time, there was no word that was used to describe cuteness now.
In other words, "moe" probably originated in the early 1990s. The common "otaku" (おたく) now originated earlier, but also in the mid-1980s.
Tsuda is a genius and genius. He works in an image production company. At the age of 26, he planned a series of invincible and sought-after supercar posters, which is said to have earned 1.8 billion yuan. But it was a coincidence that he asked the live cat to put on his clothes.
That happened in 1979. There was a laundry near Tsuda's home. A stray cat nearby gave birth to a litter of four kittens at the door of the store. The owner planned to send the kittens for execution and happened to be encountered by Tsuda. He loved raising small animals since he was a child and felt unbearable and took the four kittens home to raise.
4 kittens have not opened their eyes yet, and they are about the same size as mice. They feed the kittens, clean their butts and ears. They have to work dozens of times a day, and even keep the kittens with them at work. The kitten, who grew up, also regarded Tsuda as his own father and was inseparable from front and back. When Tsuda got on the big size, the kitten even waited obediently by the toilet.
4 stray kittens who were almost executed created a billion-dollar legend of the cat, from the left are ヒゲオ, Yakishi, タマSabaro, and ャンta.
At that time, Tsuda's girlfriend was sewing clothes for the doll, and half-jokingly put the doll's skirt on the kitten. Because she looked so cute, Tsuda took a photo of the kitten and gave it to the company to show off, which won unanimous praise from everyone.
Tsuda, who once made a lot of money with supercar posters, immediately saw the business opportunities. The 1980s were the heyday of the Japanese rampage tribe. At that time, there were more than 700 racing groups across the country, with a total of more than 38,000 sprinters. Tsuda took on this current topic and asked the kitten to wear awesome clothes, match it with a mini prop motorcycle, and used the slogan of "Don't look down on people" as a promotional slogan, and then took photos to sell it to toy merchants and publishers, but in the end, he got the sentence "Where is it interesting to let the cat wear clothes?"
Tsuda, who was hitting walls everywhere, had to pay for posters and photos by himself. Without any publicity, he did not expect that ordering phone calls came, with OLs in his 20s accounting for the most. Later, in order to attract younger consumer groups, Tsuda made a kuso driver's license (なぁぁ公司公司), which had the kuso terms "It's valid until death" (dea まで司公司) and "It's invalid if you're looked down" (なあられたら公司公司). One yen is 100 yuan, and 1.2 million are sold out in seconds.
Rampage Cat Driver's License.
Rampage Cat Poster.
Rampage Cat-related products not only created a sales frenzy in 1981, but also triggered an astonishing social phenomenon. It is said that stray cats on the street disappeared overnight. In total, in more than 2 years, the surrounding products of Ragsaw Cat had more than 500 kinds, including photos, posters, stickers, cultural toys, records, TV advertisements, etc., with economic benefits of up to 100 billion yuan. Among them, the single item of Ragsaw Cat was sold for 12 million copies.
When the rampage cat driver's license was sold, the police even showed the rampage cat driver's license when they were banning illegal driving. The police were so angry that they protested to the manufacturer.
However, the popularity of the rampage cat also brought a lot of doubts to Tsuda, especially the criticism of using kittens to take photos involving animal abuse. It was rumored that Tsuda used gypsum to fix the kittens, inject drugs, and even made the kittens into specimens to take photos.
Tsuda Hai made billions of yuan, but was physically and mentally exhausted by rumors. In 1982, he decided to stop when he was good and no longer launches any products. Rappa Cat debuted for just over two years and disappeared from the market. The craze immediately cooled down.
In 1999, Fuji TV produced the "20th Century Inspection Team" reviews popular things in the 20th century and tracks the current situation of the rampage cat after it retreated. The male protagonist of the rampage cat, "Youki", is actually a female cat. The kitten born after retreating has become "Youki's second generation". The first generation Youki lived to be 16 years old, and the "Samako" who played Youki's girlfriend was adopted by her colleagues at Tsuda Company after retreating. In 1999, "Maorui" was already 20 years old, and the "Samako" finally lived to be 24 years old.
After retreating, I became a rampage cat who was a mother. In 1999, the 20-year-old Sanmaozi was found in the 1999 TV program.
San Maozi's cute cat period photos.
Tsuda publicly shot the official website of the cat's Rag's cat several years later. The kitten seemed to be standing, but in fact he was sitting on the ground and wrapped in special clothes. Because the kitten grows fast, the suitable shooting time is 50 to 80 days after birth. Each time, he can only finish the shooting within 10 minutes. Otherwise, the kitten will lose patience and step on the props he had finally made. Tsuda said aggrievedly that these kittens were all grown up since childhood, so how could he be willing to abuse them?
The Rapless Cat did not become a shock after the tide in 1982. In 2005, at the request of Coca-Cola in Japan, Tsuda authorized Coca-Cola to print the Rapless Cat driver's license as a beverage gift for the company. After the event was launched, all the Coca-Cola drinks were purchased within 2 days, starting the second wave of Rapless Cat's craze.
At that time, it happened to be the 25th anniversary of the debut of the Rags Cat. Tsuda decided to make Rags Cat come back. In 2007, more than 250 products were authorized in one go. This time, mobile phones, video games, magazines, and comics were added. The best-selling Rags Cat driver's license was the Rags Cat driver's license. By 2015, a total of more than 19 million copies were sold, including 5,000 pure gold Rags Cat driver's licenses, which are still instantly sold.
2005 New and Old and Pure Gold Edition (right) Rap Cat Driver's License.
Propaganda poster of the Tokyo Metropolitan Police Department's 2006 ban on the ban.
This time, even the Tokyo Metropolitan Police Department, which had previously protested, came to Tsuda to obtain authorization as a propaganda poster for the 2006 ban on the riots. What is most worth mentioning is that all the replica posters and the photos of the rampage cat used on the driver's license are old photos from 25 years ago. The cat rampage clothing and style designed by Tsuda back then, after one-fourth of a century, can still stand the test of time.
In November 1981, the Rap Cat released the single record "媪ぁなえ" under the name of "媪ぁこなえ", which achieved a sales record of 200,000 copies. Of course, the songs on the record were not sung by Youji himself, but were sung by Rock Paradise. Because it was not officially CD-edited, it became a collection of treasures.
At the end of March last year, the record company released the "なめんなよ" single CD for the first time to commemorate the 35th anniversary of the record's release, hoping to drive the third wave of the rampage cat craze.
The original cover of the Rap Cat Record was published in 1981.
In fact, the Rap Cat, which has become a nostalgic product for 5th and 6th graders, has not disappeared from people's memories, and has smoldered the Internet in a more in line with the trend of the times. The Rap Cat free stickers, which were launched on LINE (Japanese version) in February last year, exceeded 2 million downloads on the first day, and a total of 5.5 million times in one month.
Tsuda's life is full of legends from taking pictures of cats to running a funeral club.
Tsuda, the creator of the Rape Cat, is also a very ruthless genius. He made 1.8 billion yuan in a supercar poster at the age of 26. At the age of 29, he made at least a net profit of 23 billion yuan or 29. He enjoyed billions of wealth and did not leave the workplace. After 82 years, he intervened in the production of TV music programs, event planning and character development.
The most amazing thing is that around 2003, he actually switched to business funeral clubs. Some Japanese media said that he had a unique sense of business and smelled the future business opportunities of Japan's aging society. Tsuda used the money earned by Ragmao to buy equity in the funeral club and established a funeral agency similar to the funeral agency to facilitate the funeral business of the police and hospitals. These two companies with 100% stake in Tsuda were found to have evaded taxes of 110 million yuan in 2013, and the name of the creator of the Rape Cat has once again become the focus of the media.
Rampage Cat LINE sticker.
Rampage Cat Gagging.
Rampage Cat Mobile Case.
The domestic pet market has also been booming in recent years. Online pet celebrities, national father-in-law and memory-specific vests, etc. have all been in the pet film and television series. Pudong Development Bank issued a joint credit card for the cute pet Dragon Boat Festival Niu Niu two days ago... It's really good to make money, but why can we only be a slave for life and be loyal to shoveling shit?